In a bid to stake its claim as a top player in the TV and movie business, Netflix is now planning on launching Wide, a new publication that will help promote the work of the ever-growing brand that’s now become a household name. This development comes as Netflix continues to compete more directly with major movie and TV studios.
According to Bloomberg, the new publication is intended as an industry journal that’ll not only help garner support for awards such as the Emmys, but will also act as a way of promoting new and upcoming titles to the wider industry. Netflix is especially keen to do this now that there’s such a wide array of talent that they work with and attract both in front of and behind the camera to produce massive hit shows like Stranger Things. Wide will be packed with news, features, essays and interviews relating to Netflix shows, their creators and their stars. And so, with voting on the nominations for the Emmys taking place in June, it makes sense to launch just in time for awards night. They were the network leaders in 2018 in terms of Emmy nominations, but are still chasing some of the major trophies such as best drama and best comedy.
Since Netflix’s inception in 1997, the California-based media provider has grown into a global brand with over 139 million subscribers worldwide to its streaming services. It’s maintained a weighty commitment to not just streaming but producing original content that has helped to develop the brand and bring in customers from across the viewing spectrum. It’s no wonder therefore that Netflix is now more eager than ever to capitalize on their recent successes with shows across all genres. From drama to documentary, comedy to film, Netflix has been become a major player in this ever-changing industry and, undoubtedly, one that’s here to stay.
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Source: Bloomberg
