Despite Apple’s claim that the book reveals company secrets, reviewers indicate that the material in it is bland and obvious …
Reuters reports on the impact of the publicity given to the book by Apple.
Still, not bad for a book which, without Apple’s publicity, would probably have been read only by a bunch of German developers and perhaps the lawyers involved in the various antitrust cases against Apple, hoping for some juicy revelations.
The Streisand Effect was named after website photos of Barabara Streisand’s home were downloaded by only four people prior to an injunction notice by the star, and by almost half a million people in the month following the legal action.
Yet Apple’s concerns about confidential material appear groundless.
A summary of the new Apple book by SmartGo gives the same impression.
Yet, apart from a brief account of a visit by CEO Tim Cook to Berlin and tips on how app developers should pitch their wares to Apple, the book betrays few – if any – details over how the $1.4 trillion U.S. company does business […]
Each chapter of Sadowski’s book opens with words of wisdom from Apple’s late founder, Steve Jobs, while the text is anything but revelatory. One highlight, the account of Cook’s visit to a Berlin startup in 2017, contains no details of what was said at the meeting.
An an example, the blog cites Sadowski’s insights into what makes for a successful app likely to be promoted by Apple.
Sadowski’s lawyer, Ralph Oliver Graef, accused Apple of cowardice in not (yet) taking the case to court.
Advertising comes last: the product needs to be convincing, otherwise marketing is not going to help [loc 1072].
For subscriptions to be successful, they need to enrich people’s lives, and convert users into paying customers [loc 1133].
Though some might suggest that Graef too wants his 15 minutes of fame.
