New data from eMarketer predicts that this year, 182.5 million United States customers will subscribe to an over-the-top streaming service. Of that market, Netflix holds around an 87 percent share. That means, of the 182.5 million people paying for over-the-top streaming services, 87 percent subscribe to Netflix.
That 87 percent share is down from 90 percent back in 2014, when Netflix wasn’t competing in such a crowded market. As TechCrunch explains:
As for Prime Video, eMarketer anticipates 96.5 million viewers for 2019:
For Netflix, however, the competition is only beginning. Disney will launch Disney+ in November for $7 per month, and offer a compelling bundle that includes Hulu, Disney+, and ESPN+. eMarketer analyst Eric Haggstrom says that bundle will likely be the closest thing we’ve seen yet to a true “Netflix killer.”
The firm estimates Prime Video will reach a third of the U.S. population by 2021.
As for Apple TV+, it’s clear that Apple will face intense competition. On the other hand, however, the total number of people spending money on over-the-top subscription services continues to increase – which could be good news for the company.
