Facebook has been getting a lot of heat as of late due to its users’ privacy concerns about the platform. New York Media’s CRO and publisher Avi Zimak takes a deeper dive into online media as a whole, more specifically noting that Apple News has promise.

Zimak first states that it had very little traffic from Facebook, and that was even smaller after the company changed its algorithms to bury content on the News Feed.

He mentions that New York Media stands on its own pretty well, with not much help from social media. However, Zimak says that Apple News has a ton of potential growth and that we’re still in the early days of the platform.

After the news of Apple picking up digital magazine service, Texture earlier this month, it may not be too long before we see the next evolution of Apple’s publishing platform.